Principles of Marketing Unit 2: Market Segmentation, Targeting, & Product Strategy Bundle

The Principles of Marketing Unit 2: Market Segmentation, Targeting, & Product Strategy Bundle gathers every Waypoint Teaching resource for Market Segmentation, Targeting, & Product Strategy in Principles of Marketing (grades 9–12) into one download: 64 resources (128 files).

Savings: bought individually these resources total $212.00; the unit bundle is $159, about 25% off (save $53.00).

Chapters / sections included: Market Segmentation & Buyer Personas; Product Life Cycles & Branding.

What's included by resource type:

• Phenomena Lesson: 12
• Review Game: 8
• Guided Notes: 4
• Vocabulary: 4
• Differentiation Stations: 2
• PBL Activity: 2
• Sub-Ready Slides: 2
• Slide Show: 2
• 5E Lesson Plan: 2
• Bell Ringers: 2
• Choice Board: 2
• Critical Thinking Prompts: 2
• Interactive Simulation: 2
• Scoring Guide: 2
• Quiz: 2
• Case Study: 2
• Reading Worksheet: 2
• Modified Test: 2
• Sub Plan: 2
• CER Task Cards: 2
• Truth or Lie Challenge: 2
• Unit Test: 2

Downloads: 2 ZIP files (7 MB total), one per chapter/section.

File formats: every resource is included as an editable Microsoft Office file (Word .docx or PowerPoint .pptx) plus a ready-to-print PDF, packaged as ZIP downloads organized into folders by resource type. Unzip on any computer; for best results open the files in Microsoft Word/PowerPoint or upload them to Google Drive.