Principles of Marketing Unit 1: Marketing Foundations, Research, & Consumer Behavior Bundle

The Principles of Marketing Unit 1: Marketing Foundations, Research, & Consumer Behavior Bundle gathers every Waypoint Teaching resource for Marketing Foundations, Research, & Consumer Behavior in Principles of Marketing (grades 9–12) into one download: 96 resources (192 files).

Savings: bought individually these resources total $330.50; the unit bundle is $248, about 25% off (save $82.50).

Chapters / sections included: The Marketing Mix & Customer Value; Market Research & Data Analytics; Consumer Psychology & Buying Behavior.

What's included by resource type:

• Phenomena Lesson: 18
• Review Game: 12
• Guided Notes: 6
• Vocabulary: 6
• Differentiation Stations: 3
• PBL Activity: 3
• Sub-Ready Slides: 3
• Slide Show: 3
• 5E Lesson Plan: 3
• Bell Ringers: 3
• Choice Board: 3
• Critical Thinking Prompts: 3
• Interactive Simulation: 3
• Scoring Guide: 3
• Quiz: 3
• Case Study: 3
• Reading Worksheet: 3
• Modified Test: 3
• Sub Plan: 3
• CER Task Cards: 3
• Truth or Lie Challenge: 3
• Unit Test: 3

Downloads: 3 ZIP files (9 MB total), one per chapter/section.

File formats: every resource is included as an editable Microsoft Office file (Word .docx or PowerPoint .pptx) plus a ready-to-print PDF, packaged as ZIP downloads organized into folders by resource type. Unzip on any computer; for best results open the files in Microsoft Word/PowerPoint or upload them to Google Drive.