Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Presentation | Principles of Marketing | Grades 9–12

This is the student-facing slide presentation that introduces the phenomenon, walks the class through observations and driving questions, and frames the evidence students will use for the Phenomena-Based Lesson in the Principles of Marketing (grades 9–12) chapter Market Research & Data Analytics, built around the phenomenon Student Investigation — The Student Membership Question. It is sold separately from the other two parts of the set.

Complete the set: Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Teacher Discussion Guide; Market Research & Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Student Response Sheet.

Sections: Teacher Discussion Guide — Phenomena-based Lesson; Standards; Learning Goals; The Case (classroom Teaching Case); Running The Discussion; Sensemaking Questions — With Facilitation Notes; Misconception Watch; The CER Task. Sample item: “1. Which data set describes the people PulseFit actually wants to win, and why that one?”

What's inside: Student Slide Show (editable .pptx + PDF, 10 slides).

Standards: Aligned to national Business, Computer & Information Technology standards (NBEA) for Principles of Marketing, with embedded academic literacy and career-readiness skills.

Resource type: Phenomena-Based Lesson – Presentation. Format: editable Microsoft PowerPoint file plus a ready-to-print PDF.

Classroom use: Open with the phenomenon slide show, let students record ideas on the response sheet, and lead the discussion with the teacher guide. Built for Principles of Marketing, grades 9–12.

Format note: These files are delivered in Microsoft Office formats (Word and/or PowerPoint). If you open a worksheet that includes tables in Apple Pages or another non-Microsoft app, table formatting may not display correctly. For best results, use Microsoft Word or PowerPoint (or upload the file to Google Docs). If you run into any formatting issues, contact us and we can send a PDF version.