Distribution Channels & Supply Logistics Phenomena-Based Lesson: Student Investigation — Three Roads for One Candle Teacher Discussion Guide | Principles of Marketing | Grades 9–12

This is the teacher discussion guide, with lesson flow, facilitation questions, anticipated student ideas and model explanations for leading the class discussion for the Phenomena-Based Lesson in the Principles of Marketing (grades 9–12) chapter Distribution Channels & Supply Logistics, built around the phenomenon Student Investigation — Three Roads for One Candle. It is sold separately from the other two parts of the set.

Complete the set: Distribution Channels & Supply Logistics Phenomena-Based Lesson: Student Investigation — Three Roads for One Candle Presentation; Distribution Channels & Supply Logistics Phenomena-Based Lesson: Student Investigation — Three Roads for One Candle Student Response Sheet.

Sections: Teacher Discussion Guide — Phenomena-based Lesson; Standards; Learning Goals; The Case (classroom Teaching Case); Running The Discussion; Sensemaking Questions — With Facilitation Notes; Misconception Watch; The CER Task. Sample item: “2. The marketplace takes fees on every candle, yet it returns the most profit per month. What makes that true in the record?”

What's inside: Teacher Discussion Guide (editable .docx + PDF, about 978 words, 3 pages); answer key / model answers for the teacher.

Standards: Aligned to national Business, Computer & Information Technology standards (NBEA) for Principles of Marketing, with embedded academic literacy and career-readiness skills.

Resource type: Phenomena-Based Lesson – Teacher Discussion Guide. Format: editable Microsoft Word file plus a ready-to-print PDF.

Classroom use: Open with the phenomenon slide show, let students record ideas on the response sheet, and lead the discussion with the teacher guide. Built for Principles of Marketing, grades 9–12.

Format note: These files are delivered in Microsoft Office formats (Word and/or PowerPoint). If you open a worksheet that includes tables in Apple Pages or another non-Microsoft app, table formatting may not display correctly. For best results, use Microsoft Word or PowerPoint (or upload the file to Google Docs). If you run into any formatting issues, contact us and we can send a PDF version.