Consumer Psychology & Buying Behavior Project-Based Learning Activity | Principles of Marketing | Grades 9–12

Consumer Psychology & Buying Behavior Project-Based Learning Activity is a project-based learning activity for Principles of Marketing (grades 9–12) on Consumer Psychology & Buying Behavior.

Pairs with: Consumer Psychology & Buying Behavior Slide Show Presentation; Consumer Psychology & Buying Behavior Guided Notes; Consumer Psychology & Buying Behavior Lesson Quiz; Consumer Psychology & Buying Behavior Unit Test.

Sample item: “Which package should Trail Crunch roll out in spring 2027 — and what must change with it so the second buy stops leaking?”

What's inside: Project Based Learning Activity (editable .pptx + PDF, 18 slides).

Standards: Aligned to national Business, Computer & Information Technology standards (NBEA) for Principles of Marketing, with embedded academic literacy and career-readiness skills.

Resource type: Project-Based Learning Activity. Format: editable Microsoft PowerPoint file plus a ready-to-print PDF.

Classroom use: Students work through the project stations over several class periods, ending with a product they present. Built for Principles of Marketing, grades 9–12.

Format note: These files are delivered in Microsoft Office formats (Word and/or PowerPoint). If you open a worksheet that includes tables in Apple Pages or another non-Microsoft app, table formatting may not display correctly. For best results, use Microsoft Word or PowerPoint (or upload the file to Google Docs). If you run into any formatting issues, contact us and we can send a PDF version.