{"product_id":"hs-principles-of-marketing-market-research-and-data-analytics-phenomena-based-lesson-discussion-guide","title":"Market Research \u0026 Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Teacher Discussion Guide | Principles of Marketing | Grades 9–12","description":"\u003cp\u003eThis is the teacher discussion guide, with lesson flow, facilitation questions, anticipated student ideas and model explanations for leading the class discussion for the \u003cstrong\u003ePhenomena-Based Lesson\u003c\/strong\u003e in the Principles of Marketing (grades 9–12) chapter \u003cstrong\u003eMarket Research \u0026amp; Data Analytics\u003c\/strong\u003e, built around the phenomenon \u003cstrong\u003eStudent Investigation — The Student Membership Question\u003c\/strong\u003e. It is sold separately from the other two parts of the set.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete the set:\u003c\/strong\u003e \u003ca href=\"\/products\/hs-principles-of-marketing-market-research-and-data-analytics-phenomena-based-lesson-presentation\"\u003eMarket Research \u0026amp; Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Presentation\u003c\/a\u003e; \u003ca href=\"\/products\/hs-principles-of-marketing-market-research-and-data-analytics-phenomena-based-lesson-student-response-sheet\"\u003eMarket Research \u0026amp; Data Analytics Phenomena-Based Lesson: Student Investigation — The Student Membership Question Student Response Sheet\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSections:\u003c\/strong\u003e Teacher Discussion Guide — Phenomena-based Lesson; Standards; Learning Goals; The Case (classroom Teaching Case); Running The Discussion; Sensemaking Questions — With Facilitation Notes; Misconception Watch; The CER Task. \u003cstrong\u003eSample item:\u003c\/strong\u003e “1. Which data set describes the people PulseFit actually wants to win, and why that one?”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e Teacher Discussion Guide (editable .docx + PDF, about 823 words, 3 pages); answer key \/ model answers for the teacher.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStandards:\u003c\/strong\u003e Aligned to national Business, Computer \u0026amp; Information Technology standards (NBEA) for Principles of Marketing, with embedded academic literacy and career-readiness skills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResource type:\u003c\/strong\u003e Phenomena-Based Lesson – Teacher Discussion Guide. \u003cstrong\u003eFormat:\u003c\/strong\u003e editable Microsoft Word file plus a ready-to-print PDF.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClassroom use:\u003c\/strong\u003e Open with the phenomenon slide show, let students record ideas on the response sheet, and lead the discussion with the teacher guide. Built for Principles of Marketing, grades 9–12.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat note:\u003c\/strong\u003e These files are delivered in Microsoft Office formats (Word and\/or PowerPoint). If you open a worksheet that includes tables in Apple Pages or another non-Microsoft app, table formatting may not display correctly. For best results, use Microsoft Word or PowerPoint (or upload the file to Google Docs). If you run into any formatting issues, contact us and we can send a PDF version.\u003c\/p\u003e","brand":"Waypoint Teaching","offers":[{"title":"Default Title","offer_id":67959139467563,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/4836\/6891\/files\/hs-principles-of-marketing-market-research-and-data-analytics-phenomena-based-lesson-discussion-guide-cover-v2.jpg?v=1793443196","url":"https:\/\/waypointteaching.com\/products\/hs-principles-of-marketing-market-research-and-data-analytics-phenomena-based-lesson-discussion-guide","provider":"Waypoint Teaching","version":"1.0","type":"link"}